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_gaq.push(['_setCustomVar',
      1,                // This custom var is set to slot #1.  Required parameter.
      'Subscriber Type',    // The name of the custom variable.  Required parameter.
      'DYNAMIC',        // The value of the custom variable to be dynamically set by database (subscriber, premium, etc.).  Required parameter.
      1                 // Sets the scope to visitor-level.  Optional parameter.
 ]);